Building a resilient, fresh future for all
Accelerating impact at the intersection of food, planet and human health
Building a resilient, fresh future for all
Accelerating impact at the intersection of food, planet and human health
Fresh Verticals
We specialize in early & growth stage startups as well as seasoned brands looking for fresh, innovative ways to drive growth and impact. Our verticals include:
Indoor Vertical Farming
Food-as-Medicine
Regenerative Agriculture
Circular AgTech
Functional Foods & CPG
Foodtech & biotech
Nutrition & Wellness
Psychedelics & Mental Health
Fresh Perspective
Our founder Alina Zolotareva, RDN, is a marketing & nutrition leader with 15+ years of experience building award-winning companies in agtech, food-as-health, and digital health. In addition to her background as a clinical nutritionist, she is a passionate marketing and growth strategist, doer and connector committed to building a thriving future for people & planet.
Alina thrives on the bleeding edge. Prior to launching Fresh Future, she spent 7 years leading marketing, sales and product development at AeroFarms during the early years of the vertical farming industry, where she drove the growth of the industry globally and helped build the indoor grown category at retail. She was also an early employee at category-disrupting digital health company Journey Clinical, where she led marketing and growth to scale legal, FDA-approved psychedelic-assisted psychotherapy in the US.
Fresh Services
We offer hands-on, nimble, project-based support as well as fractional Chief Marketing Officer and Chief Wellness Officer functions. Services include but are not limited to:
Branding & Positioning
Communications strategy
Content & Creative
Go-to-Market
Biz-Dev & Partnerships
Nutrition & Wellness
Product Marketing & Innovation
Thought Leadership & Events
Special Projects
Fresh Client News
Re-Nuble's $4.6 Million USDA-Funded Soil & Farm Resiliency Initiative
Re-Nuble's $4.6 Million USDA-Funded Soil & Farm Resiliency Initiative
Re-Nuble's $4.6 Million USDA-Funded Soil & Farm Resiliency Initiative
We are proud to be leading marketing and communications for an innovative USDA-funded initiative "Circular Solutions for Resilient Farms (CSRF)," to support small and underserved farmers to enhance soil health and farmland resiliency using practical, proven closed-loop insect farming technologies. (Client: Re-Nuble)
Rebrand and Expansion of Indoor Farming Company Nimble Farms
Re-Nuble's $4.6 Million USDA-Funded Soil & Farm Resiliency Initiative
Re-Nuble's $4.6 Million USDA-Funded Soil & Farm Resiliency Initiative
We led the rebrand of a hydroponic container farming company based in Upstate NY. We renamed them and developed a comprehensive new brand identity, which includes logo, brand guidelines, packaging design of their leafy greens line, website and press launch. (Client: Nimble Farms)