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Building a fresh, healthy future for all

Accelerating impact at the intersection of food, planet and human health

Building a fresh, healthy future for all

Accelerating impact at the intersection of food, planet and human health

Fresh Verticals

We specialize in early & growth stage startups as well as seasoned brands looking for fresh, innovative ways to accelerate growth and drive impact. Our verticals include:

Indoor/Vertical Farming

Food-as-Medicine/Food-as-Health

Regenerative Agriculture

Circular AgTech

Functional Foods (CPG)

Foodtech & biotech

Nutrition & Wellness strategy

Mental Health & Psychedelic Medicine

Client Stories

Fresh Perspective

Our founder Alina Zolotareva, RDN, is a marketing & nutrition leader with 15+ years of experience building award-winning companies in agtech, food-as-health, and digital health. In addition to her background as a clinical nutritionist, she is a passionate marketing and growth strategist, doer and connector committed to building a thriving future for people & planet.

Connect on Linkedin

Fresh Services

We offer hands-on, nimble, project-based support as well as fractional Chief Marketing Officer functions. Services include but are not limited to:

Branding & Positioning

Internal & External Communications

Content & Creative

Go-to-Market

Biz-Dev & Partnerships

Product Marketing & Innovation

Thought Leadership

Events, Panels & Activations

Nutrition & Wellness Strategy

Schedule a Call

Fresh Insights: Getting Local Food to Market

We were recently featured in an insightful webinar alongside Tinia Pina of Re-Nuble, a circular ag inputs company, and Michael Robinov of Farm To People, a modern, tech-enabled CSA and restaurant in NYC. Together, we explored how vertical farms, greenhouses, and local growers can strategically position, market, and distribute their produce in today’s dynamic and competitive marketplace. With the right approach, growers can carve out a lasting presence in the ever-evolving world of fresh produce.

Fresh Client News

Re-Nuble's $4.6 Million USDA-Funded Soil & Farm Resiliency Initiative

We are proud to be leading marketing and communications for an innovative USDA-funded initiative "Circular Solutions for Resilient Farms (CSRF)," to support small and underserved farmers to enhance soil health and farmland resiliency using practical, proven closed-loop insect farming technologies. (Client: Re-Nuble)

Read our recent press release here.

Rebrand and Expansion of Indoor Farming Company Nimble Farms

Re-Nuble's $4.6 Million USDA-Funded Soil & Farm Resiliency Initiative

We led the rebrand of a hydroponic container farming company based in Upstate NY. We renamed them and developed a comprehensive new brand identity, which includes logo, brand guidelines, packaging design of their leafy greens line, website and press launch. (Client: Nimble Farms)

Read our recent press release here.

Let's build a fresh future, together.

"She’s a doer. She’s a creator. She’s a cultivator. If you have had the pleasure of working with Alina, you know she’s a force for good that anyone would be lucky to have on their team. I highly recommend Alina for her leadership and driving strategy to action through biz dev, marketing and overall food systems change."

Emily Gee, Marketing & Impact, Liquid IV

"Alina is incredibly astute and strategic with knowing how to leverage her insights to unlock new sales, better position products and their marketing efforts and business development. She is creative, a quick thinker and, when needed, Alina will do whatever it takes to get the job done."

Tinia Pina, Founder & CEO, Re-Nuble

"Alina is a sharp business woman. Fully dedicated and passionate about science. Her unique point of view brings insights that are crucial for the growth of startups. Alina articulates the "story" and brings new important insights that speed up marketing efforts."

Maya Otmazgin, Founder & CEO, Maolac

Building a fresh, healthy future for all

Building a fresh, healthy future for all

Marketing strategists with deep roots in nutrition science, food systems and innovation

Fresh Verticals

Fresh Perspective

Fresh Services

Fresh Insights: Getting Local Food to Market

Looking to craft a winning marketing strategy? We can help.

Fresh Client News

Re-Nuble's $4.6 Million USDA-Funded Soil & Farm Resiliency Initiative

Re-Nuble's $4.6 Million USDA-Funded Soil & Farm Resiliency Initiative

Re-Nuble's $4.6 Million USDA-Funded Soil & Farm Resiliency Initiative

Rebrand and Expansion of Indoor Farming Company Nimble Farms

Re-Nuble's $4.6 Million USDA-Funded Soil & Farm Resiliency Initiative

Re-Nuble's $4.6 Million USDA-Funded Soil & Farm Resiliency Initiative

Let's build a fresh future, together.

Work With Us

Reach out to share your vision.

Driving human and planetary health through food.

Driving human and planetary health through food.

Driving human and planetary health through food.

Driving human and planetary health through food.

Driving human and planetary health through food.

Driving human and planetary health through food.

Building a fresh, healthy future for all

Building a fresh, healthy future for all

Marketing strategists with deep roots in nutrition science, food systems and innovation

Fresh Verticals

Fresh Perspective

Fresh Services

Fresh Insights: Getting Local Food to Market

Looking to craft a winning marketing strategy? We can help.

Fresh Client News

Re-Nuble's $4.6 Million USDA-Funded Soil & Farm Resiliency Initiative

Re-Nuble's $4.6 Million USDA-Funded Soil & Farm Resiliency Initiative

Re-Nuble's $4.6 Million USDA-Funded Soil & Farm Resiliency Initiative

Rebrand and Expansion of Indoor Farming Company Nimble Farms

Re-Nuble's $4.6 Million USDA-Funded Soil & Farm Resiliency Initiative

Re-Nuble's $4.6 Million USDA-Funded Soil & Farm Resiliency Initiative

Let's build a fresh future, together.

Work With Us

Reach out to share your vision.

Driving human and planetary health through food.

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